Covers Sell

Covers Sell

Lake Trout

Posted by admin On January - 20 - 2014

The Spring 2014 issue of Fly Fusion features a “monster” Lake Trout.

These beasts can weigh in at up to 40 lbs.

The cover makes no mistake about who the “celebrity” is.  No “fin and grin” cover here.  Just a great, tight close-up of the star of the show.

The drop down box features a benefit-oriented offering powerfully. And uses the left hand “real estate” to drive home the two other main feature articles.

Fly Fusion is on a roll.  Sales in 2013 are up by 6% in Canada, and in the U.S. market sales are up 12% for 2013. (Susan Keavney at CTC should take a bow!)

Look for a special promotion at Wal Mart.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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