Covers Sell

Covers Sell

Love the Illustration

Posted by admin On January - 14 - 2014

The February 2014 issue of Toronto Life features an illustration.

Rule #10  is:  Photos work better than Illustrations.  But this cover I believe is an exception to the rule.

Here’s what Editor Sarah Fulford had to say about this cover:

“A map was the natural way to depict a divided Toronto. To bring the map to life, we asked Jason Logan, the illustrator (and former creative director at Rogers) for ideas. He proposed carving up the city according to cultural stereotypes, by neighbourhood. The editorial team asked if he could do that for all 44 wards according to the municipal boundaries. He came back with evocative depictions of each area, chock full with clever references, whimsical in places, poignant in others. We were smitten. The text manages to be both satirical and also affectionate—a tricky thing to pull off. Logan spent many hours reviewing and refining each word with Christine Dewairy, TL’s art director, to get things right. I love the way the cover is totally direct while also being so detailed and smart.”

Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!