Covers Sell

Covers Sell

Gaga

Posted by admin On January - 8 - 2014

The February 2014 issue of Fashion magazine is one to watch.

Landing an international superstar like Lady Gaga is sure to stimulate newsstands sales.  What a great cover to lift their readers spirits when it’s so cold outside.

We love the playful Exclusive Interview device, and the type treatment is strong.  The use of the left hand real estate is excellent, and the bright white cover and simple colour palate is effective.  Let the Lady do the heaving lifting…and she will.

Here’s what Editor-in-Chief Bernadette Morra says about her cover:

“We are thrilled that Lady Gaga chose FASHION magazine for her Canadian cover in support of her latest album. This is FASHION’s second Gaga cover and we knew going in that she would have control over the final result. But we respect Gaga as an artist and were excited about the prospect of pushing boundaries with her. Even though the quirky eyeglasses obscure one eye and her expression isn’t a typical toothy grin, she emanates beauty, power and self-assurance – all qualities we encourage in our readers. And art director Eng Lau worked the glasses into the FASHION logo in a way that blends her daring with our brand – like two singers in perfect harmony.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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