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Spacing Anniversary

Posted by admin On December - 17 - 2013

This just in from Spacing magazines Publisher & Creative Director, Matthew Blackett, about their fun and cheeky Anniversary cover:

The 30th issue of Spacing (Winter 2013-2014) and our 10th Anniversary issue was super fun to create and eventually eat.  We commissioned pastry artist Sarah Fortunato to create a cake in the shape of Toronto City Hall.  I had originally imagined the image on the cover would be the cake lit with candles, while the eaten version of the cake would appear on the final page of the magazine.  But when the photo shoot was completed and I began to comb through the 300-plus photos, it was the eaten cake that seemed to resonate as the cover image.

City Hall is currently in disarray and the idea of “stick a fork in it” seemed appropriate.  And, as I have written before in the magazine, it is nearly impossible for us to write about current events surrounding Rob Ford, as the news seems to come at us in waves by the day or even the hour: by the time the magazine hits newsstands whatever we have written about would be stale.  So we decided to declare what was not in the magazine with our bottom headline  ‘Absolutely no article about the Rob Ford saga.  Zero. We promise.’ But in smaller text ‘Just analysis of his poor decisions as mayor of the city.’  And in even smaller text, ‘Okay, maybe a few words about crack.’

A very cool link to other spacing covers:  http://spacing.ca/toronto/2013/12/13/stories-behind-10-spacing-covers/

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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