Covers Sell

Covers Sell

GardenMaking Design Issue

Posted by admin On November - 14 - 2013

The Winter Design issue has always been a strong seller for GardenMaking.  And this cover should be no exception to that pattern.  Here’s what Publisher Michael Fox has to say about it:

“When we launched four years ago, some people were surprised that we’d publish a new issue of a gardening magazine in Canada in November, a time of year when most gardens are put to bed for winter,” says publisher Michael Fox. “But with its design theme, our winter issues consistently sell as well as (or better) than other issues.”

 “The cover features a stunning urn planted and styled for Garden Making by Paul Zammit, the Nancy Eaton director of horticulture at Toronto Botanical Garden. Foliage is front and centre in the design package with articles about fancy-leaf begonias, plants with silver foliage and hardy ferns, as well as three urban front-yard gardens in Toronto and the best ways to light your landscape at night.”

 Garden Making is quarterly, every three months, with the seasons.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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