Covers Sell

Covers Sell

Check Ups (Canadian Mags)

Posted by admin On November - 7 - 2013

The April 15th, 2013 issue of Canadian Business outsold the previous year’s issue in this time slot by 12%.

The June 2013 issue of Zoomer outsold the previous year’s issue in this time slot by 35%.

Outdoor Canada’s Summer 2013 issue outsold the previous year’s issue in this time slot by 73%.

Fashion’s August 2013 issue outsold the prior year’s issue in this time slot by 47%.

The January 2013 issue of Flare was a winner.  So far in 2013, only one other issue has sold more.  The issue sold 175% more than the issue that came before, and sold 90% better than the issue that came after it.  That’s impressive.

The May 2013 issue of Azure was a success.  It outsold the issue prior (Mar/Apr) by 42%, and it outsold the issue after (Jun) by 93%.

The 2013 Toronto Life Eating & Drinking (SIP) sold nearly 16,000 copies at a $9.95 cover price.  The 2012 edition sold over 19,000 copies, a variance of 3,103 copies or 16% less.  Still, this guide is by far the most successful at newsstands.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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