Covers Sell

Covers Sell

Check Ups

Posted by admin On November - 6 - 2013

Dirt Trax magazine’s Spring 2013 issue sold 134% more copies than the prior year’s issue.  This cover was as close to poster as you can get.  It was the best result in the Spring time slot in the past 5 years!

Fly Fusion’s Summer 2013 issue set a new all time sales record for this time slot in both Canada (up 10%) and the U.S. market (up 18%).  The bold type treatment, drop down box, and the coveted Trout combined for a big win.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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