Covers Sell

Covers Sell

Adbusters & Chatelaine shine

Posted by admin On October - 29 - 2013

This weeks visit to the newsstand resulted in two magazines that really stood out from the crowed pack on the rack.

The first is the November issue of Adbusters.

The second is the November Chatelaine.

Both covers work extra hard to create a compelling urge to buy.

In the case of Adbusters the powerfully simple black and white image and pared down approach signals that this issue is important.

In the case of Chatelaine, they are using every design trick in the book, from powerful sky bar treatment, starburst, cover inset with Jamie Oliver, tons of cover lines, sumptuous food shot, and the UPC code tucked away in the lower right corner where it belongs.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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