Covers Sell

Covers Sell

House Husbands

Posted by admin On October - 17 - 2013

The November 2013 issue of Toronto Life looks like a fun read.  Not usually one to favour a pink cover, but this is surely the exception to the rule.

Here’s what Art Director, Christine Dewairy, had to say:

“November was fun to do. There was much lively debate on how best to illustrate a multi-layered trend piece on the rise of breadwinner moms and stay-at-home dads. Do you go with the working mom, the beleaguered dad, kids or no kids? In the end, we wanted to have our cake and eat it too, to capture not just one facet of the new family model, but the whole dynamic. The best way to do that is to shoot a real family, who are living the trend. Models simply don’t interact with each other as convincingly. It’s amazing what you can get when you put real people in a studio and just let them be who they are. The image itself riffs on a traditional family portrait, with the male and female roles reversed. This family felt extremely comfortable in those roles.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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