Covers Sell

Covers Sell

Best of Saskatchewan

Posted by admin On October - 16 - 2013

The Winter 2013 issue of Prairies North is scheduled to hit newsstands on November 18th, 2013.

This cover was created by Lionel Hughes layer by layer, starting with a simple editorial concept…the “Best Of” theme that city and regional magazines have mined for decades.

The end result features a white background, a yellow frame, strong skybar treatment and starburst to reinforce the main selling feature, flanked by a series of strong secondary hooks.

As a side note, Prairies North Summer 2013 issue is up 39% from prior year.  The Fall 2013 issue is forecast to be up 100%.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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