Covers Sell

Covers Sell

Grilling Sizzles

Posted by admin On September - 16 - 2013

Last year, Cottage Life magazine introduced their first ever Summer Grilling SIP.  It went on sale April 30th, 2012, and sold for$11.95…up from the normal $5.95 cover price.

I blogged about it back in May 2012

Sales are now final, and it was a huge success.  The issue sold 26% more copies than the average sale on the regular 6 issues, which in itself is impressive.  But because of the price point, revenues were up 153% compared to a regular issue.

Now that is hot!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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