Covers Sell

Covers Sell

Sometimes An Illustration Can’t be Beat

Posted by admin On July - 29 - 2013

 

One of my 34 Cover Rules is:

Rule #10:  Photos over Illustrations

But it is important to remember Rule #1:  There are Always Exceptions to the Rules

The current issue of The New Yorker is a case in point.  Funny. Beyond hysterical.  Spot on classic.  A great addition to the New Yorker’s proud tradition of illustrated covers and humour.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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