Covers Sell

Covers Sell

The Bomber

Posted by Scott On July - 17 - 2013

The twits are twittering about the August 1st, 2013, issue of RollingStone magazine.  Moral outrage abounds.  Tasteless.  Disgusting.  The indignity of it all.

http://www.bbc.co.uk/news/entertainment-arts-23340329

http://news.nationalpost.com/2013/07/17/rolling-stone-slammed-for-boston-suspect-dzhokhar-tsarnaev-magazine-cover-for-issue-that-no-one-has-read-yet/

Here’s the offending cover.

Is it really so different than this cover?

Is this cover less offensive?

How tasteless is this cover?

Does this cover glorify a criminal?

Is this gangster a saint?

My guess is that the article is brilliantly researched and written and, I predict, will win some editorial awards very soon.  Given all the buzz and free publicity, I also predict the issue will sell extremely well, particularly in Boston.   It’s RollingStone magazine…they’ve been covering Patty Hearst, The Black Panthers, The Weatherman, and all sorts of wild and crazy guys for decades. 

All I can say is:  Really?

Here’s a tune to remind you…

http://www.youtube.com/watch?v=3a7cHPy04s8

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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