Covers Sell

Covers Sell

Beauty of Sport

Posted by admin On July - 15 - 2013

The latest issue of Sportsnet magazine is sure to stir debate.  I can wait to read the jaded and cynical comments from anonymous trolls on industry blogs.  However, this issue will certainly send many a newsstand browser to their chiropractor’s office (as they wrench their necks in double-take, jaw-dropping ecstasy and pain).  I am thrilled not to see a sweaty hockey player cover in July.

“The much anticipated and hotly debated inaugural Beauty of Sport issue is on newsstands July 18. Following the 30-minute behind the scenes TV documentary that aired on Sportsnet, we are unleashing the issue to the country. An 8-month project of logistics and photo shoots from LA to Montreal. We used the same photographer, Matt Barnes, for all 28 athletes centered around a whirlwind week in Las Vegas. 18 athletes, 5 days and very long hours produced some of our most memorable images for the package. These aren’t bikini models, actors or runway stars. These are homegrown, world-class athletes—like you’ve never seen them before. The unique angle we have is they are all Canadian, men and women, and they are some of the best athletes in the world. And we’re ready to show them off proudly. The cover itself was the product of many variations of many different athletes over a few weeks of trial and error. Finally we decided on Emily Batty, an Olympic mountain biker standing with her killer hot pink bike in Red Rock Canyon, Las Vegas. This image best encapsulated what we are trying to represent with this issue, beauty and sport, and Emily captures both perfectly in this image. Blowing out the top sell will let readers know exactly what they are getting themselves into when they pick it up on newsstands — Canada’s Hottest Athletes. It’s been a fun project with a ton of work to get to this point. Can’t wait for next year!” says art director Jamie Hodgson.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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