Covers Sell

Covers Sell

Fashion Cover Rocks

Posted by admin On July - 3 - 2013

 The August 2013 issue of Fashion taps into a young, fun, celebrity vibe.  Extremely well executed cover.

“Demi is in such a great place in her life right now – her most recent album debuted at #1 and her single Heart Attack has gone platinum. Her confidence radiates off the page. Even though she doesn’t have a standard “toothy” cover smile, there is an authenticity in her expression that connected with our cover team, and we felt would connect with readers too. We knew the patterned dress was going to be a challenge for cover lines but we didn’t care. The “busy” dress against the green background and pink and aqua type are stylish and vibrant.  As for the cover lines – everyone could use a new pair of jeans, no? So that was an easy choice for a main sell with the bullets highlighting celebs and value,” says Bernadette Morra, Editor-in-chief.

Click to enlarge image!

Song for cover viewing: http://www.youtube.com/watch?v=AByfaYcOm4A

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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