House & Home Kitchen and Baths SIP
If you want to see how to do an SIP cover properly, rush out to your local newsstand and buy the new Special Interest Publication from Canadian House & Home…Kitchens & Baths.
This cover achieves the perfect trick of respecting and adding value to the mother brand, while carving out a powerful and sophisticated place of its own on the shelf.
The strong logo remains true to form. The Cover Slash adds value and visual appeal, and the benefit-oriented sell lines use the cover real estate extremely effectively…triangulating the eye to go where we want it to go.
Note the $7.95 premium cover price (regular issue of Canadian House & Home retails for $5.95) which SIP’s can comfortably command. Great value for this high quality magazine crammed with service ideas and time-and-money saving advice.
