Covers Sell

Covers Sell

Magazine of The Year 2013

Posted by admin On June - 11 - 2013

The CMC (Circulation Management Association of Canada) named Canada’s History the Magazine of the Year at the 2013 MagNet Conference. 

This new award was created to recognize a magazine for outstanding achievement for overall circulation marketing efforts including ongoing campaigns and/or retail programs that do not isolate just one issue or campaign.

The judges noted that PMB results place Canada’s History as the #1 magazine in Canada for readers per copy at 23 readers per copy and a total PMB readership of 847,000…validating the name change/branding strategy, and a tribute to the outstanding work of the circulation team at Canada’s History…headed up by Danielle Chartier, with support from veteran circulators P.J. Brown and Scott Bullock.

Also noted :  Three covers established new records for their respective time slots, with the Dec/Jan issue setting a new all-time sales record with 5,256 copies sold…22% better than previous best.  The magazine now sells at Shoppers Drug Mart, Loblaws, Wal Mart, London Drugs, Overwaite, Sobeys, in addition to Chapters, LS Travel, and Presse Commerce.  Strategic  retail promotions were implemented to support the switch to mass market newsstand supply.

Also noted were exceptionally strong renewal rates.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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