Covers Sell

Covers Sell

Summer on BC Beaches

Posted by admin On June - 10 - 2013

British Columbia magazine’s Summer issue is a bit flirty and playful.  Often, the magazine features wildlife images on the covers (like wolves and bears and foxes), or beautiful alpine shots, but this cover is a departure in a sense that it features an urban beach.  Being definitive and authoritative with their headline:  Best Vancouver Beaches is sure to stir debate and generate some free publicity.

“Summer is all about being spontaneous, and that’s what Art Director Ken Seabrook and I hope to communicate with this cover,” says Editor Jane Nahirny. “Paul Colangelo captured the image late in the afternoon on Kitsilano Beach during a heat wave in early May, when Vancouverites flocked to their city beaches.  It delivers what we know our readers want: gorgeous, natural photography and a strong sense of place.” 
“With mountains in the background, ships in the water, and large logs on the beach, there is no mistaking that this is Vancouver. Even the model’s cowboy boots say “West Coast.”  The carefree young woman shows readers how easy it is to trade city streets for sandy beaches, even in B.C.’s largest city. When I saw this image, I wanted to be there.”

The corner slash with water droplets lets readers know that there are other water-themed features in this issue, too.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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