Covers Sell

Covers Sell

Magazine cover like Book cover

Posted by admin On June - 10 - 2013

The August cover of Canadian Real Estate Wealth, created by Alicia Chin, features an all-type cover that has a feeling that is almost like a great book jacket cover.

“While an image can be worth a thousand words, sometimes powerful words are all you need,” says Alicia.  “More playful treatments with type have become a growing trend in the design space.   These eye-catching changes in style provoke emotion and set the overall tone for this cover.  The concept of this type-only cover was accomplished by not only choosing fonts that represent our brand, but also introducing a script font into the mix. While we can’t promise this new addition is permanent, we feel it added a certain elegance to subject matter that can often be very bold and intimidating to some.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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