Covers Sell

Covers Sell

Outdoor Canada Takes a Risk

Posted by admin On May - 27 - 2013

The Summer 2013 issue of Outdoor Canada is refreshing.  Art Director Sandra Cheung serves up an original cover treatment that dares its readers to have some fun. 

“Summer is vacation time, the time we all like to have as much fun as possible. With this cover, we wanted to tap into that element of fun, from the type treatment through to the cover lines through to our model draped in all manner of fishing and hunting gear. It should really stand out in its category on the newsstand,” says Sandra.

Editor Patrick Walsh has this to add, “We’ve even incorporated that pesky barcode/address box into the design, making it work for us rather than chopping off the model’s leg. We really planned this one out!”

I love it when editors and art directors have the courage to try something unpredictable.  No “fin and grin” with a salmon.  No”white tailed deer with a huge rack” this time around.  I hope they are rewarded for their risk taking!  I’d bet on it.

The issue goes on sale June 10th, 2013.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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