Covers Sell

Covers Sell

NOW “References” Bloomberg

Posted by admin On May - 24 - 2013

In what appears to be a never ending “referencing” of other art directors’ covers, the latest cover of NOW digs into the portfolio of the celebrated and award-winning Art Director Richard Turley at Bloomberg Businessweek.  Maybe they thought that since the cover dates all the way back to May 23rd 2011, that nobody would notice. It’s one thing to be inspired by the work of others, its quite another thing to “borrow” so regularly, with no attribution, and with virtually no originality whatsoever.  With such juicy material to work with, given the Mayor’s absurd predicament, you’d think that NOW could do a “made-in-Toronto” piece of creative.  I have an idea, let’s start a crowd source fundraising drive to buy NOW some original ideas.   That way NOW can be honest about their addiction to NY art directors’ portfolios.

Funny Video by John Stewart

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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