Four Wheel Drive magazine re-launched itself with the final issue of 2011 (Volume 13 #6).
https://www.coverssell.com/?p=4335
Sales on that first issue increased by 20% compared to the same issue in the prior year. As good as this was, the title did even better in 2012, with a cumulative increase of 42% compared to 2011 totals.
Six of Seven issues since re-launching have outsold prior year’s issues.
- Volume 13 #6: up 20%
- Volume 14 #1: up 33%
- Volume 14 #3: up 71%
- Volume 14 #4: up 148%
- Volume 14 #5: up 57%
- Volume 14 #6: up 24%
Volume 14 #5 set an all-time new sales record, which was established in 2007…35 issues back in time.
All the top U.S.-based Off Road titles saw sales decline in 2012 here in Canada, but 4WDrive climbed the chart.
- Sport Utility… down 17%
- Petersens…down 13%
- JP…down 13%
- Off Road…down 13%
- Four Wheeler…down 5%
- Four Wheel Drive (Canadian Content)…up 42%
The new look covers, upgraded content, a new distributor, smart, strategic promotions, great work by Ron Sellwood at Coast to Coast, and CoversSell.com all contributed to a block-buster year for Four Wheel Drive.
