Covers Sell

Covers Sell

Dreamy Covers

Posted by Scott On April - 19 - 2013

The 2013 Travel Guides, published by Canadian Joe Turkel, are looking quite fine.

These annuals are not available by subscription, and are 100% newsstand driven products.  The publisher supports the channel with aggressive newsstand marketing.  All three are priced at $6.95 in both Canada and the U.S. markets.

“We are thrilled to have our 3 travel guides on newsstands across the U.S. and Canada as well as in other countries around the world.  Our 2013 guides are being sold in over 9000 retail locations and we expect our sales to double versus our 2012 newsstand sales, “says Publisher Joe Turkel.  The magazines are distributed by Coast to Coast.

Last year’s guides sold well:

  • Florida Guide sold nearly 11,000 units
  • Canada Guide sold nearly 9,000 units
  • California Guide sold nearly 7,600 units

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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