Covers Sell

Covers Sell


Posted by admin On April - 17 - 2013

The Summer issue of GardenMaking is set to hit newsstands on May 13th, 2013.

“Roses tug at a gardener’s heartstrings, but they can bring heartbreak if they don’t survive our winters,” says editor Beckie Fox. “Our feature describes 43 Canadian-bred roses that are as beautiful as they are dependable.” 

But Beckie points out…”And if roses aren’t your passion, there are plenty of other plant temptations in the summer issue: easygoing container plants; tall, slim trees for small spaces; and excellent eggplants.”

Click to enlarge image:

  1. Subject Matter Matters…Roses are to GardenMaking like Joile is to Vanity Fair
  2. Great use of Skybar area
  3. 8 Tools numerically quantifies benefit oriented hook, as does 43 All Canadian Beauties in main sell line
  4. Well-placed starburst elegantly packs in 3 additional appeals
  5. Big Bold Type Treatment both aggressive and sophisticated

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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