Covers Sell

Covers Sell

Bitter Pill

Posted by admin On April - 15 - 2013

The March 4th 2013 cover of TIME is noteworthy.  I just stumbled upon it and loved it.

It takes guts and talent to try and pull off a white on white cover. 

The subject matter matters on this cover…appealing bang on to the anxieties of greying boomers.

Clean and uncluttered.  Less is More.  Radical Clarity.  Yes. Yes and Yes!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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