Covers Sell

Covers Sell

Screaming Hot

Posted by admin On April - 12 - 2013

The Spring 2013 issue of Dirt Trax magazine is screaming hot.  Art Director Andrew Knor zero’d in on all the right hot buttons on this issue:

  • Hot energetic image
  • Starburst treatment
  • Cover Slash on right corner
  • Large type for Main cover appeal

The cover is what I like to call “Poster Worthy.”

The distribution has been increased by 106% in Canada, and will be promoted at:

  • Canadian Tire
  • Loblaws
  • 7-11

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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