Covers Sell

Covers Sell


Posted by admin On March - 29 - 2013

The latest cover from Canadian Business (April 15th, 2013) is sure to cause a stir. 

Recipe for success:

Iconic Canadian brand + Beloved motherhood product + Controversey + Brilliant art direction = Great Cover = Success!

Here’s what Art Director John Montgomery had to say about the cover:

“We chose the Tim Hortons cup for our cover because we felt that Tim’s is known for their coffee more than anything else. It is such a recognizable Canadian icon, especially when you see the distinctive red and yellow of Roll Up The Rim.  So we thought it would attract newsstand attention. It doesn’t hurt that Tim Hortons is running that Roll Up The Rim promotion right now. Putting a serious, provocative business headline on the company’s cheerful packaging creates a tension that will draw readers in.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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