Covers Sell

Covers Sell

Cottage Life: Less is More!

Posted by admin On March - 28 - 2013

The April issue of Cottage Life looks like a winner!

Cottage Life covers are always strong, but this one has a particulalry good vibe, and is extremely timely, given all the negative press in the newspapers these days about the housing market.

The cover feature taps into that vein of greed and fear, and offers a compelling Value Proposition.

The 2013 Real Estate Issue does everything right:

  • Great use of skybar area to shout out the main thrust of this issue
  • Big, bold, and assertive type on main sell line
  • Benefit-Oriented main sell line…simple and direct
  • Additional hooks have strong appeal to target audience and aspirationals
  • Nice starburst button
  • Fabulous and classic cottage image

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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