The April issue of Cottage Life looks like a winner!
Cottage Life covers are always strong, but this one has a particulalry good vibe, and is extremely timely, given all the negative press in the newspapers these days about the housing market.
The cover feature taps into that vein of greed and fear, and offers a compelling Value Proposition.
The 2013 Real Estate Issue does everything right:
- Great use of skybar area to shout out the main thrust of this issue
- Big, bold, and assertive type on main sell line
- Benefit-Oriented main sell line…simple and direct
- Additional hooks have strong appeal to target audience and aspirationals
- Nice starburst button
- Fabulous and classic cottage image
