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PMB Spring Top Line Data Released

Posted by admin On March - 27 - 2013

PMB has just released the 2013 Topline report.

Canada’s History scored the largest readers per copy at 23 readers per copy of all magazine measured by PMB, delivering a total audience of 874,000

Outdoor Canada came in at 22.5 readers per copy, delivering an audience of 1,960,000

Hockey News came in at 22.3 readers per copy, delivering an audience of 1,967,000

People Weekly came in at 21.7 readers per copy, delivering an audience of 3,324,000

Canadian Geographic came in at 19.2% per copy, 3,644,000

Here’s what Deborah Morrison, Publisher of Canada’s History and President of Magazines Canada had to say: 

“The Spring data from PMB is encouraging on a number of fronts.  It shows that Canadians are still very committed to their magazines generally, so from an industry perspective this is good news.  For Canada’s History to top the list for readers per copy tells me that it’s Canadian stories they want to read about.  We’re anxious to see the detailed demographic information because if trends from the Fall continue, most of that growth is coming from readers 30-45, blowing away the myth that only older people are interested in magazines and/or Canadian history. “

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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