Covers Sell

Covers Sell


Posted by admin On March - 14 - 2013

The latest issue of Toronto Life is hard to miss on newsstands.  This cover is “radically clear” and totally “commits to the cover” in a bold, aggressive, and deliciously luscious way, that will connect with food lovers instantly…i.e. in less than 3 seconds!

Here’s what Editor Sarah Fulford has to say about this cover:

“We wanted a dish for our annual April “Best New Restaurants” issue that’s luscious, irresistible and super trendy. Breakfast sandwiches are all three. The dish on the cover was styled by Toronto Life’s art director, Christine Dewairy, to insure maximum ooziness. The giant yellow word EAT is part celebration, part directive and, we hope, will be clear and inviting on the newsstand.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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