Covers Sell

Covers Sell

Fly Fusion Cracks U.S. Market

Posted by Scott On March - 7 - 2013

Fly Fusion, a quarterly fly fishing magazine published out of Calgary, Alberta, Canada, has just established two new all-time benchmarks for newsstand performance in the highly crowded and competitive U.S. market.  This is an accomplishment few Canadian magazines can claim.

Published by the Bird Marketing Group, this perfect-bound, glossy gem retails for $7.99…a premium priced product aimed at the high-end, purist market, and focused on instructional advice.

The Fall 2012 issue–Mastering Presentation–sold 90% more copies then the same issue last year, best ever performance for this time slot.  Plus, sell-through efficiency improved too!

The Summer 2012 issue–Targeting Trout–also established a new high-water mark for this time slot, with sales improving 48% from prior year’s issue.

In addition, Fly Fusion is now ranked #3 at Barnes & Noble in the fishing category, which includes fresh water, salt water and all species of fish…an incredible accomplishment for a quarterly magazine, since the rankings are based on retail dollars generated!

Sue Keavney, at Coast to Coast, is the account executive on the title.  Scott Bullock, of CoversSell.Com is the newsstand director.

For a cool visual ride, check out this video:  https://vimeo.com/43120452

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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