Covers Sell

Covers Sell

Cover Awards Event Results

Posted by Scott On February - 27 - 2013

Last night, Magazines Canada and the CMC, hosted the Canadian Cover Awards.

The event was held at the Courtyard Toronto Downtown hotel.  Deborah Morrison, Publisher of Canada’s History, opened the evening by thanking all the sponsors.  The crowd joined in by singing “happy birthday” to Edra Sefton, of Magazines Canada, who helped stage the show.

Amanda Beattie, Assistant Circulation Manager, Cottage Life Media, acted as the MC. 

The Canadian Cover Awards recognize and celebrate the success and importance of magazine covers in Canadian single copy sales. Canadian magazine titles were invited to submit top-selling covers for consideration in seven award categories. Entries were open to issues sold in the 2011 calendar year or early 2012 with final newsstand sales. Newsstand sales were worth 50 percent of a title’s final score, the remaining 50 percent determined by a panel of judges that included a retailer, a wholesaler, a national distributor and a circulation director, who look at artistic merit, amongst other factors.

The winners were:  


Fashion, Shopping & Bridal

Elle Québec, August 2012Publisher: Lise Paul-Hus
Circulation: Nathalie Libersan
Sales Director: Nathalie Libersan
Editor: Sandra Abi-Rashed
Art Director: Nancy Pavan
Illustrator: Patrizia Castiglione 

General Interest, Arts, Lifestyle & Regional 

Legion Magazine, January/February 2012Publisher: Jennifer Morse
Newsstand Consultant: Scott Bullock
Editor: Dan Black
Art Director: Jason Duprau


Home & Decor 

Style at Home, September 2011Publisher: Caroline Andrews
Circulation: Doris Chan
Sales Director: Pat Strangis
Editor: Erin McLaughlin
Art Director: Karen Paddon
Illustrator: Virginia Macdonald

News, Business & Celebrity 

Canadian Business, February 2012Publisher: Lesley Mellor
Circulation: Peter Jones
Sales Director: Mark Hamill
Editor: Duncan Hood
Art Director: John Montgomery
Illustrator: Ronit Novak


SIPs and New Magazines

Maclean’s, Royal Wedding special issuePublisher: Penny Hicks
Circulation: Jennifer Williams
Sales Director: Mark Hamill
Editor: Mark Stevenson
Art Director: Stephen Gregory
Illustrator: George Pimentel


Sports & Leisure 

Publisher: Greg Keilty
Circulation: Colleen Moloney
Sales Director: Grey Keilty
Editor: Terence Dickinson
Art Director: Janice McLean
Illustrator: Alan Dyer


Women’s Service 

Chatelaine, February 2012Publisher: Tara Tucker
Circulation: Sarmistha Roy
Sales Director: Mark Hamill
Editor: Jane Francisco
Art Director: Jackie Shipley
Illustrator: Roberto Caruso

The Magazine Marketer of The Year is presented annually to an individual who demonstrates true innovation and passion within a successful newsstand marketing project. The winner this year is Greg Keilty. 

As Publisher of SkyNews, Greg Keilty has overseen a 43.6% increase in total sales over the last year, as well as the release of the magazine’s 100th issue in October 2011. In support of this milestone, Keilty adopted an aggressive promotion campaign that paid off with record sales as the magazine reached its highest numbers ever for a single issue. A respected and dedicated leader in the industry, Greg Keilty has for many years displayed the ongoing passion and commitment to magazines and the role of the newsstand that have made him this year’s Newsstand Marketer of the Year.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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