Covers Sell

Covers Sell

Fas Fax Dec 2012 Numbers Posted

Posted by Scott On February - 25 - 2013

The new ABC, I mean, Audience Management Fas Fax numbers have been realease covering the July-Dec 2012 period.

As ususal, there were some very big variances reported.

(Keep in mind that these numbers are estimates, and don’t necessarily correspond to newsstand sales, as office copy sales, and bulk single copy sales are lumped in to this metric).

Here are the magazines that reported gains in their average single copy sale:

Title Reporting Gains Avg Up
MONEYSENSE 14,630
SIGNE M 11,989
ELLE QUEBEC 10,812
BEL AGE 9,954
CHATELAINE 8,276
COUP DE POUCE 6,665
CANADIAN HOUSE & HOME 6,455
STYLE AT HOME 4,346
CANADIAN LIVING 3,692
CHATELAINE (FRENCH LANGUAGE EDITION) 3,010
CANADIAN BUSINESS 2,903
DECORMAG 2,518
MOI & CIE 1,544
CHEZ SOI 1,463
CLIN D’OEIL 1,351
SUMMUM GIRL 1,153
TODAY’S PARENT 886
CANADIAN GEOGRAPHIC 877
TORONTO LIFE 728
STAR INC. 718
CANADA’S HISTORY 586
A+ 488
FLEURS PLANTES JARDINS 214
GOOD TIMES 60

And here are the magazines that posted gains by % increase:

Title Reporting Gains % Up
A+ 209%
BEL AGE 180%
MONEYSENSE 83%
SIGNE M 80%
ELLE QUEBEC 60%
DECORMAG 41%
CANADA’S HISTORY 23%
CANADIAN BUSINESS 17%
COUP DE POUCE 16%
TODAY’S PARENT 15%
SUMMUM GIRL 15%
CHEZ SOI 13%
CHATELAINE (FRENCH LANGUAGE EDITION) 12%
STYLE AT HOME 10%
TORONTO LIFE 9%
CHATELAINE 8%
FLEURS PLANTES JARDINS 8%
CANADIAN HOUSE & HOME 8%
CLIN D’OEIL 8%
CANADIAN GEOGRAPHIC 7%
MOI & CIE 7%
STAR INC. 5%
CANADIAN LIVING 3%

English Language titles posting the largest declines in terms of negative variance from prior year include:

Title Reporting Declines % Down
BC OUTDOORS SPORT FISHING (44.3)
BEST HEALTH (34.3)
HOCKEY NEWS (31.5)
FLARE (30.0)
CANADIAN GARDENING (27.3)
ELLE CANADA (26.2)
LOULOU CANADA’S SHOPPING MAGAZINE (22.2)
FASHION (21.6)
GARDENS WEST (18.8)
CANADIAN ART MAGAZINE (18.6)
READER’S DIGEST CANADIAN ENGLISH EDITION (14.1)
MACLEAN’S (13.7)
PACIFIC YACHTING (11.4)

French Language titles that reported the largest declines in terms of % variance from prior year include:

Title Reporting Declines % Down
DERNIERE HEURE (45.7)
MOI & LA CUISINE (39.4)
L’ACTUALITE (33.5)
YOOPA (30.0)
LOULOU-VOTRE GUIDE SHOPPING (27.3)
MAISON ET DEMEURE (25.1)
COOL! (22.2)
MONTREAL CENTRE-VILLE (21.4)
LE LUNDI (17.8)
LES AFFAIRES (17.5)
CUISINE EXPRESS (16.2)
LES IDEES DE MA MAISON (16.2)
RENOVATION BRICOLAGE (14.4)
SELECTION READER’S DIGEST (14.2)

Leave a Reply

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!