Covers Sell

Covers Sell

NOW Does it Again!

Posted by Scott On February - 19 - 2013

The current issue of NOW magazine looks very familiar.  Is it just me, or does this cover exude a striking likeness with the August 2012 issue of New York magazine.

I first took note of NOW “borrowing” liberally from TIME magazine’s iconic X format, which the editor of NOW brushed off dismissively by saying “Sometimes an X is just an X,” as quoted in the Toronto Star.  Cheeky.

Then we reported on a second cover that appeared to be quite similar to New York magazine. This was discussed on AM 640 radio, when the morning host asked the editor about the similarities in the lead-up to a panel discussion on Chris Spence, plaigarisim, and the TDSB.  This was also scoffed at by the editor of NOW.

Yet here we are again.  Compare and contrast. 

In the meantime, The Grid continues to garner international recognition for their leading edge design.

One Response to “NOW Does it Again!”

  1. Kal Honey says:

    Yeah, yeah. But all’s fair in love and war. Imitation is the sincerest form of flattery. As Picasso says, “Good artists borrow, great artists steal.” The great ones recognize the power of a great idea and make it their own, rather than timidly tiptoeing… Sometimes NOW’s execution is better than New York’s, sometimes not, but frankly, its a complement to New York magazine, and nothing for anyone on either side to get head-up about. Let’s sell some mags.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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