Covers Sell

Covers Sell

Is that Canada Goose?

Posted by Scott On February - 15 - 2013

The 2013 Sports Illustrated Swimsuit issue is hard to miss on newsstands this week.

For the second year in a row Kate Upton was choesn as the cover girl, and why not? 

Rule #30:  If it works, keep doing it

According to a story in the Globe & Mail, that coat she is wearing is a Canada Goose branded coat.  Perfect for those arctic conditions when wearing a bikini, right?

In case you missed last year’s cover taken in a decidely warmer climate, here it is. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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