Covers Sell

Covers Sell

Perfect Pansies

Posted by Scott On February - 5 - 2013

Nothing quite heralds “Spring” as the arrival of flowering Pansies.  Which is why GardenMaking magazine (now in it’s 4th year) has chosen this fan favourite as the its star for the cover.

Bright and cheerful, the cover uses a big numerical, a starburst button, and the left hand real estate quite effectively, and color is used smartly to help the eye navigate down the page.

The skybar area was customised to give Western readers some addtional reasons to purchase (see cover on right). Click on images to enlarge. 

The Art Director is Gary Hall.

The issue will hit newsstands on February 25th, 2013.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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