Covers Sell

Covers Sell

Boat Show 2013

Posted by Scott On January - 18 - 2013

The Jan/Feb 2013 issue of Canadian Yacthing hit newsstands loudly, both due to its 166 page thickness and heft, as well as its “notice me” art direction, by Petra Dueck.  This issue will be hard to miss on newsstands, and may require a “mate” to help carry it home.

The cover price was just raised from $5.95 to $6.95…a 17% hike.  The magazine has also increased its frequency from 6 X per year to 8 X per year. 

Sales of boats in 2012 were up briskly, and so were newsstand sales of Canadian Yachting.  On the first five issues of the year, newsstand is up 334% from prior year. 

The magazine, first launched in January 1976, now has both a Western edition (seen here) as well as their regular Eastern edition.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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