Covers Sell

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The Boss

Posted by Scott On January - 10 - 2013

Time magazine is generating free PR on all the major morning talk shows for its most recent “controversial” cover.  This cover features the Governor of New Jersey, Chris Christie, with the main sell line “The Boss.”  

Apparently, the Governor feels the cover is “not kind,” and that it made him look like Tony Soprano, the fictional mob boss on HBO.

According to news reports, an advocacy group for Italian-Americans is not amused.  Spokesperson Andre Dimino claimed that the cover is like a mug shot and is “just a typical smearing of Italian-Americans.”  The Governor’s mother was a Sicilian-American.

“I’m reporting Time magagine to the, like, anti-Itlalian demation league,” Christie  is reported to have said on the popular radio and tv show “Imus in the Morning.”

Governor Christie, once considered by many Republicans as a legitimate alternative to Romney, as the best chance to defeat President Obama, has emerged as a controversial figure who some believe handed Obama the victory, when it the aftermath of Hurricane Sandy he praised the President.  Since then, he has also generated controversey by slamming the Speaker of the House.  And, his close relationship with Bruce Springsteen (The Boss), who is a poster-boy and big-time fund-raiser for the Democrats, is also the subject of much twittering amongst political animals.

Interestingly, new polling data shows that the Governor’s favorable ratings in recent polls is higher (52%) among Democrats then it is with Republicans (48%), according to Tom Jensen of Public Policy Polling. 

Some conspiracy theorists even believe that Time Magazine (thought by many to be a left-leaning NewsWeekly) is trying to smear Christie as being fat and dangerous, because he is a right-wing politician that poses a real threat to the established order, precisely because he is liked equally by both Democrats and Republicans.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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