Covers Sell

Covers Sell

New Low for Now

Posted by Scott On December - 3 - 2012

The latest cover from NOW magazine sets a new all time low…low as in beneath contempt.   Plagiarisim is like admitting that you are simply not capable of creativity or originality.  Anyone that follows magazines (let alone publishes them) knows that TIME magazine has used the simple X template for years.

If NOW claims they didn’t know they were ripping off TIME, don’t believe them.  If they did know (and they did) then what are they attempting to communicate, beyond the fact that they are out of original ideas, lack creativity, and are plagarists of the most blatant and shameless variety? 

Here’s the new Now Cover:

Rob Ford may be foolish.  But he’s no Adolph Hitler.  After all, Hitler was capable of writing a book (Mein Kampf), which NOW certainly must know Ford is probably incapable of doing.

Oh, and Ford also doesn’t have the Holocaust on his resume either.  But, NOW knows no boundries.  Too bad they just proved how desperate and pathetic they have become for attention, now that The Grid has become the talk of the town.  Pity poor NOW.  They really are yesterday’s fish wrap.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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