Covers Sell

Covers Sell

Polar Bears Cool

Posted by Scott On November - 27 - 2012

The December 2012 issue of Canadian Geographic features a cover story on Polar Bears.  I hope you Like It as much as I do.

Polar Bears are to Canadian Geographic what Angelina Joile and Brad Pitt are to celebrity titles…i.e. sexy idols for their readers that really help sell copies.

This cover shows a mother Polar Bear with two adorable cubs in tow, staring us down.  While the supporting sell lines may be a bit hard to read (all white drop out on ice and snow), the cover should still sell extremely well.

  • Rule #2:  Subject Matter Matters
  • Rule #30:  If it works, keep doing it

Check out these other great Polar Bear Covers:

  1. SIP Cover from 2010 was Best Seller that year…an increase of 16% better then the overall average in terms of units, and 121% better in newsstand revenue as a result of the $12.95 cover price
  2. December 1996 cover was the second best seller that year, and performed 18% better than the average of all other issues combined
  3. December 2005 cover was the second best seller that year, and perfomed 7% better than the average  of all other issues combined

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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