Covers Sell

Covers Sell

Suncrusier Make-Over…Ad Sales up 12%

Posted by Scott On November - 22 - 2012

A new cover template for Suncruiser has just been created by art director Cassandra Redding.  The new and improved magazine is set to debut on newsstands in both Canada and the United States.

The logo has been completely re-worked, the sky bar area has been cleaned up, the type has been beefed up, large numeric benefit-oriented sell lines have been added, and more hooks have been squeezed in without cluttering up the cover.

“This has been a very exciting transition for us.  Traditionally, we published in the middle of January in order to service the Seattle and Vancouver Boat Shows, but the appetite of our advertisers got us thinking about publishing earlier and finding greater reach.  We were a bit nervous about bumping up our deadline by 5 weeks this year, but in fact it has already paid off.  We had an increase of 12% in ad revenues and we can attribute it directly to reaching the BC, AB and Washington State markets.  We also decided for a complete cover re-design and are looking forward to seeing how it performs on newsstands,” says Jason Tansem, Publisher.

The Special Annual retails for $6.95, on newsstands December 10th.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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