Covers Sell

Covers Sell

Forecast 2013

Posted by Scott On November - 21 - 2012

The January 2013 issue of Canadian Real Estate Wealth is set to hit newsstands on December 10th, 2012.

While last year’s Jaunaury issue set an all-time record for units sold, this year’s edition looks like a serious threat to break that record.

The cover price has been raised from $7.99 to $8.99.  The issue is 124 pages thick compared to 116 last year with ads climbing.  The distributor has ordered a new record quantity of copies.  Dealer coverage is at a new all time high.  All the pieces are in place.

A crisp white background, sets off the main selling ribbon and supporting ribbons vibrantly.  The addition of the “celebrity” cut in, along with the other “numerical” benefits, underscore the value-proposition of this compelling annual.  The title is on a role, with 3rd quarter results up a whopping 44% from prior year’s 3rd quarter.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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