Covers Sell

Covers Sell

Weather on Steroids

Posted by Scott On November - 1 - 2012

The latest issue (November 6th, 2012) of Bloomberg Businessweek is getting some attention in the social media space.  Timing and opportunisim is everything when you are a newsweekly, and this one sure didn’t miss the chance. 

The timing of injecting environmental concerns into the pending Presidential election is brilliant, invoking a play on the Bill Clinton buzz words…”It’s the economy, stupid.”  Perfect in so many ways!

Now the Mayor of NY has chimed in.

It sure seems to be working out there in the twitterverse.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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