The Winter 2012 issue of Fly Fusion is at the printer. From a “seasonality” perspective, Fly Fusion has always performed at its best this time of year. It’s the time of year fisherman of both genders need a fix, plan their next getaway, look for new equipment, and are eager for new fly recipies to tie.
Rule #3: Benefits, Benefits, Benefits
Here’s what one Facebook friend had to say about the new cover:
“As God closes the curtains on another day, and the shadows start to appear, you have once again captured light at it’s finest moment. I love (the angler’s) head lamp piercing into the dark, just trying to sneak that last tick of time out of the day!”
In Canada, since launching 7 years ago, the Winter issue has outsold the other seasons by:
- Beats Spring by 37%
- Beats Summer by 24%
- Beats Fall by 48%
In the U.S., since launching 7 years ago, the Winter issue has outsold the other seasons by:
- Beats Spring by 47%
- Beats Summer by 31%
- Beats Fall by 101%
However, those Fall numbers are about to change, based on scan data from Barnes & Noble. The Fall 2012 issue is now forecast to become the best-selling issue ever for this time slot, and will finish at either the #1 or #2 best seller ever since launching all the way back in 2006. Sales at B&N are already up 105% after 11 weeks on shelves compared to prior year.
This cover proves that great covers do sell, no matter what time of year!
Check out the sizzling cover below:
