Covers Sell

Covers Sell

Bond, James Bond

Posted by Scott On October - 27 - 2012

The team at Maclean’s just keeps having fun.  Perhaps this is why the Maclean’s franchise and brand still resonates in Canada, while sadly Newsweek has called it quits.

Here’s some promotional copy from the web:

“He is the world’s most infamous secret agent. From the moment James Bond appeared on screen in 1962’s Dr. No, he has been an icon: the crisp, suave master spy, fuelled by vodka martinis and his insatiable appetite for action. To celebrate 50 years of Bond films, Maclean’s presents a special commemorative edition of all things 007. We look at the women, the villains, the cars, guns and gadgets behind the longest-running franchise in film history. Plus Brian D. Johnson examines the evolution of the movies, Sir Roger Moore reveals his favourite Bond and the newest star, Daniel Craig, explains what makes Bond tick.”

I’ll lift a vodka martini to that…

The issue went on sale October 8th, with a cover price of $12.95.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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