Covers Sell

Covers Sell

Toronto Home…Hot!

Posted by Scott On October - 18 - 2012

While browsing my local newsstand the other day I stumbled upon Toronto Home, and promptly bought two copies.  The first was an SIP on Kitchens, the second had a cover feature on Country Homes. 

Each issue was 130 pages thick, oversized wide trim, on fabulous glossy stock.  The art direction, both inside and out, by Mark Ruzayk, is outstanding.  The issues are packed with excellent editorial and mouth watering, inspirational spreads. 

The magazine retails for $5.95…a true bargain price for this quality product.

“This autumn marks the first anniversary of the launch of Toronto Home magazine. We have been blessed with a wonderful reception in Toronto by readers and advertisers. Demand for the magazine continues to increase both on the newsstand and through subscriptions. We hope to continue to  provide Torontonians for many years to come with a bird’s-eye view into some of the finest interiors the city has to offer,” says Leah Lipkovitz, Publisher.

Toronto Home is the sister magazine of Montreal Home, launched three years ago. The goal is eventually to create a national network of home magazines. Plans are in the works to make a move into Vancouver next.

According to sales data, the first issue sold at a 42% efficiency in Toronto…the second issue sold 53%, even with the draw doubled. Impressive.  This is one to watch.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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