Covers Sell

Covers Sell

Design #3

Posted by Scott On October - 18 - 2012

The 3rd annual Design issue of GardenMaking is set to debut on newsstands November 12th, 2012.

In each of the previous two years, the Design issue has been a particularly strong seller. 

  • Rule #2:  Subject Matter Matters
  • Rule #30:  If it works, keep doing it
  • Rule #34:  Know when to break the rules

This year, the cover design is striking an aggresive note with a major change to the template.

Art Director Gary Hall says,  “For the third incarnation of the Design issue, we felt it was time to amp up the cover a bit.  We took the bold step of lowering the nameplate on the page and adding a giant sell proposition above it.  Pairing the classic palette of black, white and red was a natural for the design.  The palette is both a strong contrast and re-enforcement of the beautiful classic garden image.”

For more on GardenMaking, or to buy back issues, click here:

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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