Covers Sell

Covers Sell

New Canadian Geo SIP

Posted by Scott On October - 14 - 2012

Canadian Geographic’s 2013 Wildlife SIP is out.  The magazine features a cougar on the front cover, with frolicking wolves on the back cover.

Top predators always work for this title, so expect a very strong performance. 

Can it beat the origianal SIP, with the Polar Bear on the front and the bug-eyed owls on the back cover?  Possibly, but often the first time is the best.

The issue retails for $12.95.

I will report back in the Check Up section on the final outcome.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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