Covers Sell

Covers Sell

1812 + PMB

Posted by Scott On October - 17 - 2012

Canada’s History magazine’s Dec/Jan 2013 issue is set to debut on newsstands at the end of November.

Here’s what Editor, Mark Reid, has to say about the issue:

“For two hundred years, the Americans have claimed bragging rights on the War of 1812, going so far as to call it their ‘Second War of Independence.’ Truth is, the U.S. Was lucky that Britain and Canada chose to negotiate the war’s end. Otherwise, we might have thumped them mightily. It’s fitting, then, to go with the images of two soldiers facing off on our cover, while inside, military historian Donald Graves weighs in with his picks for the ultimate question: Who Really Won the War of 1812.”

As a side note, Canada’s History enjoyed a fabulous outcome from the recent PMB survey, posting a total audience of 767,000, or 19.7 readers per copy.  There were many critics of the bold gambit to change the name of the magazine from The Beaver to Canada’s History.  Back in 2010, PMB reported that the audience was 327,000.  That’s an increase of 135% in just 3 years. 

Canada’s History is enjoying great results on Canada’s newsstands too:

  1. The Oct/Nov 2011 issue is up 53% from prior year
  2. The Dec/Jan 2012  issue is up 54% from prior year
  3. The Feb/Mar 2012 issue is up 20% from prior year
  4. The Apr/May 2012 issue is up 134% and an all-time best seller!
  5. The Jun/Jul 2012 issue forecast is up 150% from prior year

Full Disclosure:  Canada’s History is a client of CoversSell.Com

Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!