Covers Sell

Covers Sell

Stirred, not Shaken

Posted by Scott On October - 4 - 2012

The November 2012 issue of Vanity Fair looks promising. 

Timing is everything, and promoting the new movie is what this cover is crassly all about. 

But, with that said, I still love the look and feel of this cover.

Vanity Fair seems to be pushing all the right buttons.

  • A-List Celebrity
  • Close Up with dazzling eye contact
  • Great Cover Slash “exclusive”
  • Bold (simple) type treatment
  • Fabulous secondary sell line featuring Tom Wolfe excerpt
  • Michael Jackson skybar offering
  • Clean, Uncluttered, Sophisticated feel

Thanks to Blair Adams for bringing this to my attention

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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